Hint: It’s more than me.
$170 million a year.
Andrew Orth / Andrew Orth/Coleman-Rayner
$14 million a month.
Andrew Orth / Andrew Orth/Coleman-Rayner
$3.2 million a week.
Andrew Orth / Andrew Orth/Coleman-Rayner
Hint: It’s more than me.
Andrew Orth / Andrew Orth/Coleman-Rayner
Andrew Orth / Andrew Orth/Coleman-Rayner
Andrew Orth / Andrew Orth/Coleman-Rayner
It's like Santa Claus on Christmas, except the lizard pops up on Twitter every Friday, and the only gift it brings is the knowledge that another long work week has reached its end.
"I can't remember the place where I got the pic in the first place... I can confirm that I did not take the picture of the thirsty fella," the Friday Lizard's keeper and original tweeter, Alex McClintock, told BuzzFeed News.
"I was just pretty thirsty on a Friday, so I think I tweeted the pic, which I must have seen somewhere on the net, and named the guy Friday Lizard."
BuzzFeed News tracked the origins of the lizard picture to a 2013 Reddit thread discussing the heat. "It's so hot Down Under even the lizards need an ice cold beer," reads the caption.
Reddit user misplacedcanuck took the original photo in 2003 during a trip to the South Australian outback. "I didn't even know it was made into a meme until you brought it to my attention," they said.
McClintock says he began tweeting the Friday Lizard semi-regularly in 2014. At first it only struck a chord with a small circle of Twitter users.
In early February 2015, the then-prime minister was photographed wearing a particularly wild pair of sunglasses. The image became an iconic part of Australia's dank political discourse for the next year.
It was then that Tal Waterhouse, a social media editor from Perth, Photoshopped the glasses onto the lizard.
From there, McClintock and Waterhouse worked together – at first once a month, then gradually more often – to spice up the Friday Lizard's aesthetic, making it more topical and more worldly.
"It was initially a gag I'd done and then revisited a couple of weeks later to add an onion to," Waterhouse told BuzzFeed News. "I'd occasionally chip in with a contribution if there was something particularly relevant I thought would get a laugh, but it was very open to contributions from Lizard fans."
Soon, Australia had a Friday Lizard featuring the infamous onion Tony Abbott chomped into, as well as a lizard embellished with Woolworths' ill-fated "fresh in our memories" Anzac Day advertising campaign.
The Friday Lizard began adopting other relevant memes from the week, and became a barometer of the week's biggest Australian memes (there's a timeline of Friday Lizard memes here).
As the Friday Lizard's reputation grew, so too did its retweets and likes. What was once a niche meme shared by a few people became something that picked up dozens, and eventually hundreds, of retweets.
The Friday Lizard also became a multimedia spectacle – see Waterhouse's most recent masterpiece taking on the famous Planet Earth 2 footage of an iguana escaping a swarm of snakes.
Soon, the Friday Lizard wasn't just for Australia. A July tweet from McClintock, which featured the original Friday Lizard with the caption "if you see this image you have been visited by the Friday lizard, a sick Friday will come to you but ONLY if you RT," picked up more than 3,000 retweets.
"There are a few dedicated international fans who share the lizard each week," said McClintock. "Maybe they like the excuse to have a cheeky bev?"
For Waterhouse, the Friday Lizard has never been about growth. "People like the lizard and share it if they do," he said. "At it's core though it's just some simple fun amongst wonderful people on Twitter."
"People need a drink more than ever these days," said McClintock. "If they need to look at a picture of a blue tongue lizard drinking a Cooper's pale ale before they crack into God's own delicious amber nectar, then who am I to argue."
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Alice Mongkongllite / BuzzFeed
“The scariest llama I’ve ever seen.”
Mackenzie Neel
Mackenzie Neel
Because Abby has been itchy, Mackenzie's mom shaved her.
In honor of Wiig’s hosting the show this weekend, naturally.
NBC / youtube.com
NBC / youtube.com
NBC / youtube.com
I’ll only be watching these videos for the rest of 2016 and probably most of 2017.
Yah, of course you do, it was a cornerstone of our youth.
Disney
Disney
These foods should not exist.
*aggressively wears friendship bracelet*
Fantastic prints and where to find them.
Minalima
Buy the limited edition magical speakeasy print here.
Minalima
Get Newt's map here.
Minalima
Um, you don’t look like a sophomore.
“Maaaaatttttt!” Warning: contains spoilers.
They’re simply fantastic.
Charlotte Gomez / BuzzFeed
Get this from FandomB on Etsy for $2.15.
FandomB / Via etsy.com
Just some poems about some things that have been going on lately.
Kieferpix / Getty Images / BuzzFeed
Erikona / Getty Images / BuzzFeed
Matt Cardy / Getty Images / BuzzFeed
Standret / Getty Images / BuzzFeed
Merci beau coup!
Grab your passport and a selfie stick.
Alice Mongkongllite / BuzzFeed
"The views were vast and incredible. It was pretty amazing to look over the side into crevasses that are hundreds of feet deep."
—Michelle Sullivan, Facebook
Michelle Sullivan
—Kaitlin Burton, k4a2a5c790
Your answer is hidden amongst the stars.
These violent delights have violent ends. (Contains spoilers if you haven’t seen Season 1, Episode 7.)
HBO / Via reddit.com
Via reddit.com
HBO / Via reddit.com
La-hoo, sa-her.
reddit.com / Via i.reddituploads.com
Instagram: @www.instagram.com/cindy_kocian/?hl=en / Via reddit.com
i.imgur.com / Via reddit.com
imgur.com / Via reddit.com