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Super-Phallic Weight Watchers Ads

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The French are so oral. These six print ads were just named one of the top campaigns of 2012.

The campaign, featuring the beautiful mouths of mouth models swallowing both good and bad food, won Gold this week at Europe's prestigious Epica Awards.
They certainly are graphically appealing ads (especially to French men).
As with all artsy-fartsy award-winning campaigns, I am curious about the sales results, you know, the actual effectiveness of the effort.
The ads were shot by famous one-named fashion photographer Rankin, so you know the production costs were higher than the French Alps.

Five more ads, plus the accompanying TV spot, below.

Women! You are the target of these ads.
What do you think?

Ad agency: Fred & Farid, Paris.


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The Internet Responds To The Powerball Facebook Hoax

Beautiful Time-Lapse Video Of The Leaves Changing In NYC

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One filmmaker recorded 15 locations in Central Park twice a week for six months to capture the beauty of the Fall season. The results are stunning.

The Most Popular Baby Names Of 2012

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In the future, every boy's name will sound like a country club villain, and every girl's name will end in A.

First, the boys!

1. Aiden

1. Aiden

2. Jackson

2. Jackson

3. Ethan

3. Ethan


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Performance Artist Blows Up Tree In Washington For Some Reason

Give A Compliment, Get A Compliment

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After watching this video, go tell someone how much you truly love them.

Via: youtube.com

A Safety PSA You'd Never Ever See Today

Mandy Patinkin Is A Gift To This World


The Greatest Treadmill Fails Of All Time

Beautiful Video Of The Olive Oil Process

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A stunning video of traditional olive picking and processing in Skiathos, Greece.

Source: youtube.com

33 Photos Of Awkward Debauchery At A "Fifty Shades Of Grey" Soirée

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Learn what to expect if you have to attend one of these things yourself. WARNING: ladies wearing underwear for no apparent reason ahead.

Welcome to the "Fifty Shades of Grey" Soirée atop Seattle's Columbia Tower (It's like we're in Mr. Grey's office, right?)

Welcome to the "Fifty Shades of Grey" Soirée atop Seattle's Columbia Tower (It's like we're in Mr. Grey's office, right?)

But before you enter the party you (the submissive) will have to sign this contract. Mr. Grey's rules! Sorry, Babes!

But before you enter the party you (the submissive) will have to sign this contract. Mr. Grey's rules! Sorry, Babes!

Are you ready? The safe word is "Yellow", but use the safe word "Red" if things get too intense.

Are you ready? The safe word is "Yellow", but use the safe word "Red" if things get too intense.

Also make sure you DO NOT check your inner goddess at the door.

Also make sure you DO NOT check your inner goddess at the door.

(Please ignore the Christmas decorations, which were not allowed to be taken down.)


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Ezra Miller Poses Shirtless For Terry Richardson

So LEGO Did A Pretty Neat Thing

29 Most Ridiculous Caffeine-Filled Products Ever

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Inject your body with natural stimulants in 29 unnatural ways.

Buzz Strong’s Real Coffee Cookies

Buzz Strong’s Real Coffee Cookies

Sold in two flavors — dark and white chocolate chip or mint chocolate chip — Buzz Strong’s Real Coffee Cookies are baked with actual brewed coffee. Where other desserts dash your hopes with false advertising (looking at you, coffee cake), Buzz Strong delivers.

VE2 Gum

VE2 Gum

Previously available only in nine states, two pieces of sugar-free VE2 provide as much caffeine as a cup of coffee — pop four, and you'll already have gum in place to stop the grindies.

BioFuel Caffeinated Popcorn

BioFuel Caffeinated Popcorn

BioFuel has created a snack that gives late-night movie watchers a fighting chance at making it to hour two of the latest Christopher Nolan flick. Available in a resealable 3.5 oz. pouch or 70-serving “Big Bag,” which contains 2,000 mg of caffeine. (For people with lots of friends, or who do not fear death.)

Wake Up on Time Pills

Wake Up on Time Pills

Pop two of these vitamins before bed and hours later they'll begin releasing small amounts of caffeine. So when your alarm goes off, you'll rise alert, energetic, and excited to brew a gigantic pot of coffee.


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Cat Opens Presents Early

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…but it's okay because he's cute. :)

During this holiday season don't forget the importance of rescuing an animal. If you support animal adoption go to facebook.com/Adoptapetcom and become a fan.

Bonus photo...

Bonus photo...


Before & After Meth

A Message To All Humankind

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Astronauts aboard the International Space Station send their wishes to the people down on Earth in a film titled “Further Up Yonder.”

Via: giacomo.sardelli.name

17 Lady Gagas Made Of Lego

31 Years Of HIV And AIDS Awareness Posters

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Since 1981, organizations from around the world have committed to making people aware of the dangers of HIV/AIDS and how prevent the spread of infection.

Banana Boys

Banana Boys

AIDS Rochester, Inc.

Source: uofrphoto.smugmug.com  /  via: aep.lib.rochester.edu

Naked Torsos

Naked Torsos

Alfred University

Source: uofrphoto.smugmug.com  /  via: aep.lib.rochester.edu

Get Physical

Get Physical

The Arizona AIDS Fund

Source: uofrphoto.smugmug.com

If You Can't Keep It Zipped, Keep It Covered

If You Can't Keep It Zipped, Keep It Covered

Catawba County Health Department, Hickory, NC

Source: uofrphoto.smugmug.com  /  via: aep.lib.rochester.edu


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Cheering For Cheaters: An Ohio State Fan Returns To The Fold

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After a decade of scandal, what does it mean to have pride in Ohio State football?

Image by Mark Duncan / AP

Just under ten years ago, on a cool Arizona night, I stood in the first row of the second deck of Sun Devil Stadium and had all my dreams come true. I'm a Cleveland fan, which means, as you're probably aware, that sports heartbreak is my religion, and not one of those progressive Christian religions where they pretend to like gay people — a dark, terrifying, self-flagellating religion. Like some satanic cult you would see in a horror movie. Or Catholicism. But on that January night in Arizona, despite everything sports had ever taught me to expect, I watched running back Maurice Clarett and coach Jim Tressel lead the Ohio State Buckeyes past the Miami Hurricanes. And as all of my nerves and baggage began to slip away, I heard my dad say, in a voice more befitting a cathedral than the bleachers, "We finally won."

But in the years since that undefeated, championship season, The Ohio State University has been accused of countless NCAA violations (including illicit payments to 2002 hero Maurice Clarett), been the subject of multiple investigations, attempted to cover up its players' and boosters' wrongdoing, and been caught covering up its players' and boosters' wrongdoing. It has faced numerous sanctions, including this season's bowl ban. Many Ohio State fans attack the merits of the NCAA rules that were violated, and they're not necessarily wrong — I for one think players should be paid — but this wasn't a case of civil disobedience. Former coach Tressel pretended, quite sanctimoniously, to be following the rules that he was in fact breaking so he could gain a competitive advantage. There's a word for what that made Ohio State: cheaters.

Maurice Clarett was a hero in Columbus. Was.

Image by Associated Press / AP

Since the scandals became public in early 2011, I've watched the Buckeyes from a distance. I still watched every game. I still hated Michigan, but it wasn't quite the same. When you truly love a sports team they become an integral part of your identity. Your fandom says something about you. Yankees fans, for example, see themselves as devotees of excellence. Since Tressel and the tattoos and the cars and the cover-up, whatever identity I had as an Ohio State fan had been torpedoed. What did being a Buckeye mean now, and did I want to be associated with whatever that was? I wasn't sure the team and I were a "we" anymore.

And that's where I was when I sat down at home with my dad last weekend to watch our Buckeyes, our cheating Buckeyes, now led by another seemingly honorable coach in Urban Meyer, play arch-rival Michigan for a shot at Ohio State's first perfect season since 2002. Leading up to the game, I was disgusted by the way Buckeye fans were addressing the bowl ban, a punishment that would prevent them from competing for a national championship regardless of whether they won the game. One friend of mine said, "If we win this game, Gene Smith should be castrated at midfield." This was a sentiment I heard over and over again, if not in such graphic and violent detail: the thinking went that if Ohio State's athletic director Gene Smith had pre-emptively self-imposed a bowl ban last season, the NCAA would never have banned the Buckeyes from the postseason this year. But how, I thought, could Ohio State fans complain about a punishment that the team most certainly deserved? Isn't having to give something up the point of a punishment? Nothing hammers home a lesson more than missing out on a potential title. But my friends and my father still cursed Smith's name as the game began.

Then things began to change. Michigan coach Brady Hoke wore a short-sleeve shirt in the cold, as if he wanted the whole world to talk about what a tough guy he was, triggering my reflexive sports hatred. Hearing the Horseshoe crowd singing the Seven Nation Army riff like Jack White had hypnotized them to be insane, screaming machines reminded me of the sheer and overwhelming power of 100,000 people gathered together. (Of course, Michigan and Penn State home crowds, among many others, do the same chant. Stadium music directors don't actually seem to listen to that much music.) Seeing the defense struggle in the first half and come out in the second as though possessed by the spirits of the 1976 Steelers brought back memories of a 2002 team that often had their biggest moments late when the game seemed to be slipping away.

But the biggest moment was the introduction of Jim Tressel. The man who had driven a stake between me and my beloved football team was allowed special dispensation to come to the game for a ceremony that honored the ten-year anniversary of the 2002 National Championship team. I expected to be angry, but I wasn't. In that moment, I didn't see the scandals. I didn't see the cover-up. I didn't see the hypocrisy. I saw the man who gave me some of the happiest sports memories I ever had. I saw a man humbled by the warm reception he was given. I saw a man who made Michigan fans hate their lives for a decade, and I realized that being a Cleveland fan has always meant being loyal to teams that others might walk away from. I didn't like everything Tressel had done, but I was still on his side. I was on his team.


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