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15 Companies Getting Back Into The Businesses They Killed

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That Words With Friends board game is just the tip of the disrupted iceberg.

PAPER By Paperless Post

PAPER By Paperless Post

Paperless Post launched in 2008 to disrupt the stationery business. With over 60 million digital invitations sent, why start a print business at the same time that Hallmark is closing factories and snail mail invitations are dying?

“When 50% of your users ask for something that's 10 times your price point, it would be a risk not to try it,” says CEO James Hirschfeld.

Source: paperlesspost.com

Words With Friends, The Board Game

Words With Friends, The Board Game

Words With Friends beat Scrabble at its own game. Now it has its own board game.

Source: toysrus.com

Evernote Smart Notebook

Evernote Smart Notebook

Evernote's tagline: “Remember Everything.” Like back when we used to write stuff with pens and pencils? Through a collaboration with Moleskine, now you can file away your nostalgia on dead trees, with a "smart notebook."

Source: moleskineus.com

Warby Parker Showrooms

Warby Parker Showrooms

Warby Parker disrupted the eyewear industry by selling directly to customers with a home try-on program. But starting this fall, you can find the specs in 12 showrooms across the country.

“When we launched Warby Parker, we intended to be a purely online business,” says one of the founders, “but we realized the biggest challenge to selling glasses online is getting the fit right.”

Source: ny.racked.com


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