“So stay safe out there, cats. And by that, I mean Los Angeles,” ~Cool Mayor~ slowly jams.
From the same city that brought us "Carmageddon" and "Jamzilla" to warn of traffic doom, Los Angeles Mayor Eric Garcetti this week blessed the public with a slow jam. Literally.
Via youtube.com
Garcetti recorded a public service announcement to warn L.A.'s car-loving populace about a planned bridge demolition that will close a portion of the 101 Freeway near downtown over the weekend.
And because this is Los Angeles, a full-scale marketing effort was created around a catchy hashtag.
Introducing...
"Slow Jam."
Via youtube.com
The 40-hour shutdown of a 2.5-mile stretch of the 101 Freeway begins at 10 p.m. Friday, allowing crews to start demolishing the historic 6th Street Bridge.
The bridge, which dates to the 1930s, has been deteriorating due to a chemical reaction in the concrete. The $449-million replacement is expected to be completed by 2019.