Pornhub and krill.
One of the world’s most popular porn sites, Pornhub, has today announced a new initiative: The Pornhub Cares Save the Whales campaign.
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It's a month-long event, with Pornhub donating one cent for every 2000 video views on its site to whale research and conservation.
All funds will be sent to Moclips Cetological Society, which is a non-profit devoted to protecting whales.
"We're doing this specifically because it's a brand new way for us to lend a hand in terms of supporting causes that might not have a large enough platform behind them," Pornhub's Vice President, Corey Price, told BuzzFeed News.
"We're not really looking to 'get' anything out of it," he said, "other than to really champion the potential for responsibility and social good that our company is capable of."
"This initiative allows us to demonstrate our sincerity and integrity when it comes to helping out one of the planet's most sacred populations of creatures – especially with what's been going on in the UK as of late with Sperm Whales washing ashore mysteriously – these animals need help."
The porn giant hopes to generate at least $30,000, and projects it will raise between $20,000-$30,000 from the program
