On December 13th, obnoxiously loud commercials will become illegal. Here are 11 reasons why this is great, great news.
Last year, the FCC announced that it would establish rules about how loud TV commercials can be relative to normal programming:
The Commission adopted rules on December 13, 2011 that will require commercials to have the same average volume as the programs they accompany.
Adam Weinstein at MoJo reminds us that on Thursday, television stations will actually have to start following these rules (unless they get a waiver for " financial hardship in obtaining the equipment to comply with the new law," which provides an extra year of leeway).
This is good news. Why?