Hate gyms and resolutions? Here you go. One ad — the worst one — is NSFW-ish.
NOW THAT WE'VE GOT YOUR ATTENTION, YOU BULLETHEAD MOOKS...
For Underground Fitness in Roswell, Georgia. Ad agency: Ogilvy Atlanta.
This is truly unbelievable (nipples have been airbrushed out).
Try our workout. You'll be reborn!—complete with umbilical chord. Push it, girl! No pain no gain, baby! Ad agency Road, Barcelona.
Hernia or Orgasm?
Not a terrible concept, but I wanted to get at least one male-focused ad in here.
The O-face or _____-face idea is so tired, though.
Ad agency: Mortierbrigade, Brussels.
Not a gym ad, obviously, but close enough.
It was part of a campaign for Men's Health in Germany.
Get the double meaning of the headline?
The magazine is all about men, and the only reason women workout is "all about men." There were two more executions with very similar visuals.