There's nothing like a great catchphrase to implant a new movie or TV show in the public mind. Here are some of the best.
The new campaign for FX's The Americans is built around a classic Hollywood tagline, one that takes a familiar phrase and plays with it in a way that is both comical and instantly tells you exactly what the show will be about. Here are some other taglines from Hollywood history — the phrases that once you hear, you can never get out of your head.
22. "The Americans"
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"All's fair in love and cold war."
21. "Oz"
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20. "Snow Day"
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"Rules were made to be frozen" remains the gold standard in film campaign puns.
