Great, simple idea.
Posters for the Greenville Humane Society, in Greenville, South Carolina.
Via CA:
By utilizing two-sided printing and rolling the corners of the Ears posters, they brought to life the endearing moment of puppies perking their ears to listen; and with a simple fold and rolled corners, the Tongue posters capture a puppy's face lick.
Simple, cheap, smart, and very engaging.
Ad agency Erwin Penland.