Apparently girls really wanted to dress like Laura Ingalls Wilder.
Popularized by the label "Gunne Sax," prairie dresses were a popular style for women throughout the '70s. With its lace trim, high collars, long sleeves and hemlines the style was meant to evoke an era of romance and nostalgia.
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Teens quickly adopted the demure style as well.
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Via: wishbookweb.com
As well as little girls.
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Via: wishbookweb.com
Nothing said comfort like being dressed from the neck down in 100% polyester.
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Via: wishbookweb.com